To answer customers with AI, start by having it prepare drafts from your own content, which an employee then approves. For a chatbot on your website, choose a tool that answers only from your information and hands over to a person. Since 2 August 2026, it must say clearly that it is an AI.
You reply on behalf of [company], which [activity]. Answer only from the information below. If the answer is not there, say that you are passing the request to an adviser. Tone: [courteous and concise], polite. Information: [FAQ, delivery times, return conditions]. Customer message: [paste the message without unnecessary data]
Replace the parts in square brackets. Always reread the result before using it. Learn to write a good request
A work situation, an exercise with a real AI model, about 5 minutes.
| Tool | Hosting | Your data | Data processing agreement | Price | Score |
|---|---|---|---|---|---|
| ChatGPT | EU as an option | Training can be turned off | Data processing agreement on business plans | Free, then from $8 / month | 75 |
| Dust | EU as an option | No training on your data | Data processing agreement available | Free, then from $30 / user/month | 82 |
Only checked listings appear in this table, from the most general to the most specialised. No paid placement.
Under review, listings still being checked: HubSpot Breeze, Botpress, Voiceflow.
The tool must rely on your FAQ, terms of sale and product pages, and say when it does not know.
Check that a complex request or a complaint is passed to an employee with the conversation history.
Depending on your customers, the need may be on your website, instant messaging, email or online reviews.
The chatbot must say that it is an AI (Article 50 of the AI Act) and the provider must offer a data processing agreement.
ChatGPT is OpenAI’s chat assistant. It writes, summarises, translates and analyses files from written or spoken instructions. It comes as a free version, individual subscriptions and business plans.
Dust lets you create AI agents connected to your company’s tools, such as Slack, Notion or Google Drive. The agents run on a choice of several models and can answer questions, search documents or trigger actions.
Breeze brings together the AI features and agents built into the HubSpot CRM (customer relationship management software). They help write content, answer customers and prepare sales prospecting.
Botpress is a platform for building chatbots that answer using your own content. The chatbots can be added to a website or to messaging apps.
Voiceflow lets you design chat or voice agents with a visual editor. It is aimed mainly at customer service teams that want to automate common requests.
Yes. Since 2 August 2026, Article 50 of the AI Act has required a chatbot to tell people that they are talking to an AI. Show it clearly from the first message and offer a way to reach a person.
Yes, to save time on wording. Personalise each reply with a detail from the review and do not let the tool promise a goodwill gesture without approval. Reread replies to negative reviews carefully before publishing.
Only what it needs to answer, in line with the GDPR principle of data minimisation. Check where the provider hosts the conversations and sign a data processing agreement if it processes them for you. Mention this processing in your privacy policy.